ABOUT GEARDOM

The Who

From the coastal bunkers of Helsinki to the pine‑scented trails of Lapland, Finland has long trusted one quiet super‑power: readiness. 

Geardom turns that national instinct into everyday confidence. 

Founded by Finnish special‑operations reservists, industry professionals and storytellers, we built a store where newcomers can gear up with the same assurance as seasoned professionals — no guesswork, just equipment that has already proved itself when it counts. 

The What

Every item on our shelves has survived arctic cold, endless kilometers and multiple rotations in professional use. 

If professionals don't use it, we won’t sell it.

Choose a loadout that fits your budget and walk away fully equipped in minutes, with plain‑language guidance that tells you exactly why each piece made the cut.

The Why

Gear is only half the story. 

Our closed‑door professional service, Loadout Saturdays and Geardom podcast connect product designers, veterans and industry professionals so lessons travel faster than experience alone. 

We want you to be a part of our community and have us as a part of yours. Because together - we are free. 

Geardom stands at the intersection of warrior spirit and European conscience—equal parts special‑forces edge and democratic responsibility. 

By helping people prepare, we raise the odds that Finland—and the freedoms it embodies—stay safe, sovereign and unbroken.